Interior Design Website Development & SEO in Somerset
Overview
This case study highlights how Somerset Web Design partnered with Fifteen Twelve Interiors to create a modern, SEO-optimised website that reflects a premium interior design brand while generating new business enquiries.
The project focused on delivering a visually striking, mobile-responsive website that showcases high-end interior projects and improves search engine visibility across Somerset, Bristol, and the wider UK.
The Client: Fifteen Twelve Interiors
Fifteen Twelve Interiors is a bespoke interior design studio based near Bristol, specialising in residential interiors and tailored design solutions. The business required a website that matched the quality, creativity, and professionalism of its services.
The Challenge
Before working with Somerset Web Design, the client faced several common issues:
- An outdated website that didn’t reflect their brand identity
- Limited visibility in Google search results
- Poor mobile responsiveness
- Difficulty updating content and showcasing projects
- Lack of clear calls-to-action to generate enquiries
The goal was to create a high-performing interior design website that would attract ideal clients and convert visitors into leads.
The Solution
1. Bespoke Website Design for Interior Designers
A completely new website was designed to align with the client’s premium brand. The design focused on:
- Clean, minimalist layouts
- High-quality imagery to showcase interior projects
- Elegant typography and colour schemes
- Intuitive navigation for a seamless user experience
This ensures visitors immediately understand the brand’s value and expertise.
2. Mobile-Responsive & User-Friendly Experience
The website was built using responsive design principles, ensuring it performs flawlessly across:
- Smartphones
- Tablets
- Desktop devices
With more users browsing on mobile, this was essential for both SEO rankings and user engagement.
3. SEO Optimisation for Interior Design Services
A core part of the project was implementing on-page SEO best practices, including:
- Keyword targeting (e.g. interior designer Bristol, Somerset interior design)
- Optimised page titles and meta descriptions
- Fast-loading pages
- Structured content for search engines
This gives the website the best chance of ranking highly on Google and attracting organic traffic. (Somerset Web)
4. Easy-to-Manage WordPress CMS
The website was built on a user-friendly content management system, allowing the client to:
- Add new projects and portfolio images
- Update text and services
- Publish blog content for ongoing SEO
This empowers the client to keep the website fresh and relevant.
5. Conversion-Focused Design
Clear calls-to-action were strategically placed throughout the website to encourage users to:
- Request a consultation
- Get in touch
- Explore services
The result is a website that not only looks great but also generates enquiries.
The Results
Following the launch of the new website, Fifteen Twelve Interiors benefited from:
- A strong, professional online presence
- Improved search engine visibility
- Increased website traffic
- More client enquiries
- A platform to showcase their growing portfolio
The new website now acts as a powerful marketing tool, helping the business grow and attract high-quality clients.